安徽广德“三件套”出圈 带动跨省消费热

Core Insights - The article highlights the surge in popularity of Guande's "three-piece set" (stew pot, milk tea, and peach crisp), attracting a significant influx of tourists from the Shanghai, Jiangsu, and Zhejiang regions, leading to a cross-provincial consumption boom [3][4]. Group 1: Tourism and Consumer Behavior - Guande's geographical location at the intersection of three provinces has made it a popular destination, with local residents showing exceptional hospitality towards visitors, including free parking and the provision of hot water [3][4]. - The local food and beverage industry has seen a dramatic increase in demand, with one company reporting over 7,000 cups of milk tea sold daily at its Guande location [3][4]. - The recent "Guande National Stew Pot Competition" has significantly boosted local business activity, with restaurants experiencing unprecedented customer turnout [4]. Group 2: Cultural and Economic Impact - Guande's unique culinary culture, influenced by various regional cultures, has contributed to its reputation as the "hometown of stew pots" [4]. - Official data indicates that Guande's population is approximately 511,300, yet over 570,000 tourists visited the city in just one week at the end of November [4]. - The local government is actively promoting tourism by offering free shuttle buses and waiving entrance fees at certain attractions, aiming to enhance the visitor experience [4][5]. Group 3: Future Prospects - Experts suggest that the evolution of tourism consumption reflects a shift towards a more mature market, where visitors seek deeper emotional connections and immersive experiences rather than mere "check-in" moments [5].