罗斯夫13万乳液项目落地眉山 西南产能完善全国供给布局

Core Viewpoint - The recent environmental assessment announcement by the Pengshan District People's Government highlights the new project of Rosf (Meishan) New Materials Co., Ltd., which is a significant step in the company's national production network strategy amidst challenges in the chemical industry in Europe [1][16]. Group 1: Project Overview - The new project covers an area of 43 acres and is planned to produce 130,000 tons of water-based acrylic emulsion, 8,000 tons of polyurethane hot melt adhesive, and 27,000 tons of water-based industrial resin annually, with a total construction area of 18,000 square meters [1][16]. - The project is part of Rosf's broader strategy to establish a comprehensive production network across China, with the recent launch of a 200,000-ton water-based acrylic emulsion project in Mingguang, Anhui, marking its fourth global production base [1][16]. Group 2: Expansion and Capacity - The company is accelerating its expansion with a total investment of 1.2 billion yuan in a high-performance environmentally friendly acrylic emulsion project in Guangdong, which is planned to produce 150,000 tons annually [3][18]. - The new facilities in Shandong and the Meishan project contribute to a "diamond manufacturing network" that is expected to exceed a total capacity of 500,000 tons, positioning Rosf among the top tier in the industry [5][20]. Group 3: Supply Chain Resilience - The expanding production network enhances supply chain resilience, allowing for reduced logistics costs by over 30% and providing a risk mitigation barrier through coordinated production across multiple bases [5][20]. - During the cold wave in northern China in 2024, the Shandong base was able to adjust its production capacity to ensure continuous supply for clients in the northern region, showcasing the advantages of a multi-base model [5][20]. Group 4: Technological Innovation - Rosf's recent participation in CHINACOAT 2025 showcased its core technological solutions, including a high-weather-resistant environmentally friendly emulsion that significantly reduces VOC content and addresses common issues in outdoor coatings [7][22]. - The innovative "zero" SVOC system, developed based on the new national standard GB30981.1-2025, balances low-temperature film-forming properties with wash resistance, providing a replicable model for low-carbon transformation in the coating industry [7][22]. Group 5: Product Matrix and Market Position - Rosf has developed a diverse product matrix that includes odorless products, artistic paint solutions, and unique texture coatings, emphasizing a customer-centric approach through deep communication to meet differentiated needs [13][28]. - The company has been recognized as a national-level specialized and innovative "little giant" enterprise, reflecting its commitment to technological innovation and a strategy that avoids price dumping and homogenization in a competitive market [15][30].