瑞银最新消费预判：服务消费刺激与旅游结构性变革，谁是2026新引擎？

Group 1: Consumer Market Trends - The Chinese consumer market is experiencing structural differentiation amid a challenging global consumption environment, with new consumption sectors like trendy toys, high-end jewelry, and pet products showing strong alpha opportunities [1][2] - UBS analysts suggest that while overall consumption growth may continue to slow, the focus of consumption stimulus policies is shifting from home appliance subsidies to service and livelihood sectors [2][3] - The integration of outdoor activities with traditional tourism is creating a complementary effect, enhancing visitor stay duration and stimulating local diverse consumption [1][3] Group 2: Policy and Economic Factors - Macro policies are identified as key variables influencing future consumption, with a potential increase in support for childbirth, welfare for unemployed individuals, and service consumption [2][3] - The upcoming closure of Hainan's free trade port and the expansion of visa-free policies are expected to drive the evolution of China's consumption and tourism market towards higher quality and diversification [1][5] Group 3: Specific Industry Insights - The trendy toy industry is evolving into a global emotional consumer goods market, driven by supply-side innovations and localization capabilities [3] - The pet economy has maintained double-digit growth despite recent online competition pressures, with Chinese pet companies transitioning from OEM to proprietary brands and product innovation [3] - The consolidation of well-known chain restaurants in China is ongoing, with larger companies gaining market share during economic downturns, leading to increased industry concentration [3][4] Group 4: Tourism and Travel Dynamics - The return of Chinese tourists is reshaping the global tourism market, with international visitor flow recovering to pre-pandemic levels, particularly in popular destinations like South Korea [5][6] - The growth of inbound tourism is seen as a new opportunity for the Chinese tourism market, with significant potential for expansion as inbound tourist spending currently represents only 0.5% to 0.8% of China's GDP [7] - Hainan's duty-free industry is poised for development, with recent policy changes leading to a significant increase in sales, particularly among Russian tourists who are contributing to higher margins in high-value goods [6][7]