Vitalist and MicroEJ Announce New Reebok Smartwatch Powered by VitalOS™

Core Insights - Vitalist Inc. and MicroEJ have launched the first Reebok smartwatch powered by the VitalOS™ platform, aimed at supporting consumer brands in the wearable market [1][3] - VitalOS™ offers brands greater control over their wearable product experience, allowing for customization and alignment with brand-specific design priorities [2] Company Overview - Vitalist Inc. is a technology provider focused on helping brands create connected devices and applications that enhance user experience through intelligent analytics [8] - MicroEJ is a leader in software solutions for intelligent devices, with over 400 million units of its technology sold globally, enabling manufacturers to innovate rapidly [7] Platform Capabilities - VitalOS™ is built on MicroEJ's virtualization technology, designed to streamline the cost, speed, and scale of wearable development [2] - The platform supports low-power architecture for extended battery performance, 6–9 month development cycles, and hardware-agnostic scalability [4] Commercial Implementation - Reebok is the first global brand to implement VitalOS™, showcasing how established brands can extend their legacy into the wearable market [3] Future Showcase - Vitalist, MicroEJ, and Reebok will present the new smartwatch and the VitalOS™ platform at CES 2026, highlighting the collaboration and product capabilities [6]