Core Viewpoint - China Construction Bank's Jilin Branch is enhancing financial services for the elderly by focusing on community engagement, risk prevention, and personalized service delivery, creating a warm and comprehensive pension financial service system [1][4]. Group 1: Community Engagement - The Jilin Branch has mobilized various service teams to extend financial services to communities, addressing the needs of elderly clients who may have mobility issues or live alone [1][2]. - Specific initiatives include on-site services for urgent issues such as Medicare card password resets and pension withdrawals, significantly reducing the time and effort required for elderly clients to access services [2]. Group 2: Financial Education and Fraud Prevention - The bank has implemented innovative financial education programs tailored for the elderly, utilizing relatable language and local dialects to explain banking operations and fraud prevention techniques [3]. - Activities include the establishment of financial awareness stations and the use of engaging formats like "talk shows" to make learning about financial safety enjoyable and memorable for older adults [3]. Group 3: Integration of Financial and Community Services - The Jilin Branch is exploring a "finance + community" service model, breaking down barriers between financial institutions and residents, and actively engaging in community events to foster relationships [4]. - By offering bundled services such as social security card processing and financial consultations directly in communities, the bank enhances accessibility and builds trust with local populations [4]. Group 4: Future Plans - The Jilin Branch plans to continuously optimize service processes and expand coverage for elderly financial services, aiming for a more refined and professional approach to ensure a secure and harmonious financial environment for seniors [5].
建行吉林省分行：适老服务暖桑榆 反诈科普筑防线