关键词读懂“十五五”丨从冰雪经济热，解码供需新循环

Core Insights - The rise of the ice and snow economy is driven by a dual interaction between new supply and new demand, leading to a dynamic balance that promotes high-quality economic development in China [1][4] Group 1: Market Trends - The ice and snow economy is becoming a new consumption hotspot, with activities like skiing, ice sculpture, and snow fishing gaining popularity [1] - In Harbin, the average daily search volume for the Ice and Snow World increased by nearly 163% since mid-October, indicating a surge in consumer interest [2] - The number of ice and snow-related enterprises in Harbin exceeded 2,300, with a compound annual growth rate of 23.6% over the past three years [2] Group 2: Economic Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [4] - The participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, reflecting a year-on-year growth of over 25% [4] Group 3: Industry Integration - The "ice and snow +" model is expanding the economic landscape, integrating various sectors such as education, tourism, culture, and agriculture [5][6] - The integration of multiple business formats is enriching the service offerings of the ice and snow economy, transitioning from single sports consumption to a comprehensive experience [6] Group 4: Policy Support - The Chinese government has introduced a series of supportive policies to enhance the development of the ice and snow economy, including a recent directive with 24 measures to stimulate growth across the entire industry chain [7] - The application of new technologies like 5G and AI is driving high-quality development in ice and snow equipment manufacturing, enhancing user experience [7] Group 5: Future Outlook - The ongoing development of various new economic forms, such as the "first release economy" and "silver economy," is expected to further stimulate consumer demand and support the growth of the ice and snow economy [8] - The strategic focus on enhancing supply-demand compatibility aims to unlock the potential of China's vast market, contributing to sustainable economic growth [8]