Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales

Core Insights - Shopify merchants achieved a record $14.6 billion in sales during the Black Friday-Cyber Monday weekend, representing a 27% increase from the previous year and a 24% increase on a constant currency basis [1][6] - Over 81 million customers globally made purchases from Shopify-powered brands during this period [1][6] - The peak shopping moment occurred at 12:01 PM EST on Black Friday, with sales reaching $5.1 million per minute [2][6] Sales Performance - Total sales of $14.6 billion were recorded, with significant contributions from various product categories including cosmetics, clothing, activewear, and fitness [6] - The average cart price was $114.70, with a constant currency average of $112.29 [6] - Cross-border orders accounted for 16% of all global orders during the weekend [6] Customer Engagement - More than 15,800 entrepreneurs made their first sale on Shopify during the BFCM weekend [6] - Over 94,900 merchants experienced their highest-selling day ever on the platform [6] - Sales made via Shop Pay saw a 39% year-over-year increase, with 32% of all orders placed using this payment method [6] Infrastructure and Performance - Shopify's infrastructure processed 2.2 trillion edge requests and served 90 petabytes of data, handling 14.8 trillion database queries and 1.75 trillion database writes [3] - Performance peaked at 489 million requests per minute on edge and over 117 million requests per minute on app servers [3] Global Reach - The top selling countries included the US, UK, Australia, Germany, and Canada, with major cities being Los Angeles, New York, London, San Francisco, and Miami [6] - A total of 136+ million packages were tracked globally on the Shop App during the BFCM weekend [6][9]