Gold.com to Begin Trading on the New York Stock Exchange Under Ticker Symbol “GOLD”

Core Insights - Gold.com, formerly A-Mark Precious Metals, has officially changed its name and commenced trading on the NYSE under the ticker symbol "GOLD" [1][3] - The company plans to launch a co-branded Gold.com credit card that offers cashback rewards on purchases, initially targeting JM Bullion's customer base [2] - The CEO emphasized the rebranding as a strategic move to align with the evolving alternative assets market focused on precious metals and collectibles [3][4] Company Developments - Gold.com will ring the NYSE Opening Bell on January 27, 2026, to celebrate its new listing [1] - The company has introduced a new corporate website that enhances investor resources and provides educational content about alternative assets [4] - JM Bullion is selling gold and silver bullion bars featuring the new Gold.com branding to commemorate the transition [5] Market Positioning - The move to the NYSE is expected to enhance Gold.com's brand visibility and attract new investors interested in precious metals [4] - Gold.com operates a vertically integrated platform that includes market expertise in various precious metals and collectibles, serving a global clientele [6][7] - The company has a direct-to-consumer marketplace supported by flagship brands, which has served millions of customers [7]