Meet the 2025 Pop-Tarts™ Bowl Edible Elite: Pop-Tarts® Unwraps Rosters for Team Sprinkles and Team Swirls, Featuring an All-New Buff Protein Edible Mascot

Plus, Pop-Tarts introduces its first-ever Mascot Cam, driven by fan demand Key Points: Team Sprinkles and Team Swirls mascot rosters include a mix of bold newcomers and returning fan-favorites. The newest Pop-Tarts innovations take charge as team captains, featuring a buff Protein Slammin' Strawberry mascot. ...