Meet the 2025 Pop-Tarts™ Bowl Edible Elite: Pop-Tarts® Unwraps Rosters for Team Sprinkles and Team Swirls, Featuring an All-New Buff Protein Edible Mascot

Core Insights - The article highlights the introduction of Pop-Tarts' first-ever Mascot Cam, which is a response to fan demand [1] Group 1: Mascot Details - Team Sprinkles and Team Swirls feature a combination of new and returning mascots, appealing to a broad audience [1] - The latest Pop-Tarts innovations are positioned as team captains, showcasing a strong marketing strategy [1] - A notable addition is the Protein Slammin' Strawberry mascot, which emphasizes the brand's focus on health-conscious options [1]