千万只鹅“出走”六安，带飞百亿羽球羽绒产业

Core Insights - The unique environment and industrial policies in Lu'an, Anhui, have fostered the continuous development of the "three feather" industries, which include feather, down, and badminton production [1][3]. Industry Overview - Lu'an is recognized as a major production hub for feathers, down, and badminton equipment, benefiting from the local breeding of the Anhui West White Goose, which is known for its high-quality down and feathers [3][12]. - The city has seen significant growth in goose farming, with an expected breeding volume of over 18 million geese by 2024, marking an increase of nearly 50% during the 14th Five-Year Plan period [3][12]. Production and Technology - The production process for badminton shuttlecocks has been streamlined from approximately 50 steps to about 10, thanks to advancements in technology and manufacturing processes [4][5]. - The integration of smart and digital technologies in production has improved efficiency, reducing labor costs by two-thirds and enhancing the stability of feather quality [5][10]. Supply Chain and Raw Materials - The local supply of goose feathers is limited, with only about 5% sourced from local Anhui West White Geese, necessitating imports from other regions [5][6]. - The price of raw goose feathers has increased significantly, from over 300,000 CNY per ton last year to over 500,000 CNY this year, indicating rising costs in the supply chain [6][12]. Market Dynamics - The local down and feather industry is projected to generate a comprehensive output value exceeding 189 billion CNY by 2024, with a significant portion of production now focused on domestic sales rather than exports [3][6]. - The proportion of domestic sales has shifted to 70%, with online sales through platforms like Douyin accounting for over 60% of total sales this year [6][12]. Innovation and R&D - Companies are investing in R&D to enhance product quality and functionality, with annual R&D expenditures exceeding 1 million CNY for projects related to down quality testing and functional improvements [7][12]. - The establishment of innovation centers and partnerships with universities aims to address challenges in breeding and disease management for goose farming [9][12]. Future Outlook - The local government has introduced several initiatives to promote the goose industry, aiming for a breeding volume of over 30 million geese and a combined output value of over 300 billion CNY by 2027 [13][14]. - There is a recognized need for brand development and product diversification within the local industry, moving beyond traditional OEM models to create more recognizable local brands [13][14].