Zhong Guo Xin Wen Wang·2025-12-02 13:51Core Insights - JD.com has officially announced the free opening of its digital human live streaming service to all merchants, allowing them to easily set up their own AI hosts [3][4]. Group 1: Digital Human Live Streaming Features - The digital human live streaming service enables merchants to create 24/7 live streaming rooms, enhancing transaction efficiency [1][6]. - Merchants can choose from nearly 300 character models and over 200 voice styles, providing flexibility in presentation [4][6]. - AI-generated scripts simplify content creation, reducing the pressure on merchants to produce live content [4][6]. - Digital humans can interact with users in real-time, addressing inquiries and preventing engagement drop-offs [1][4]. - AI-driven content distribution maximizes reach, allowing for effective user engagement and content virality [1][4]. Group 2: Business Impact and Performance - The digital human initiative has already driven hundreds of billions in GMV, showcasing significant business impact [6][7]. - The average conversion rate for sales through digital humans has increased by 30%, indicating improved sales performance [6]. - During the 11.11 shopping festival, the number of merchants using digital human live streaming grew nearly sixfold compared to the previous year [7]. Group 3: Technological Advancements - The JoyAI model has evolved to support a wide range of applications, including the generation of long-form videos and high-quality character animations [7]. - Advanced technologies such as DPO reinforcement learning have addressed common challenges in AI-generated content, enhancing precision and speed [7]. - The latest digital human technology allows for the rapid creation of personalized digital hosts, making it accessible for small and medium-sized businesses [7].