白皮书：文化服务将成为银发经济的重要增长极

Core Insights - The white paper highlights that cultural services will become a significant growth driver in the silver economy, driven by the increasing spiritual and cultural needs of the elderly population [1][2] Group 1: Market Trends - The silver economy has expanded from traditional elderly care services to a comprehensive approach that includes "for the elderly" and "preparing for the elderly" across the entire value chain [1] - The "new middle-aged and elderly" demographic, particularly those born in the 1960s and 1970s, is emerging as a key force in cultural consumption, showing a high level of education and acceptance of new technologies [1][2] - Over 80% of respondents recognize the value of educational learning in meeting their spiritual and cultural needs, with high participation in areas such as elderly education, online entertainment, and outdoor leisure [1] Group 2: Supply Challenges - Despite the rising demand for cultural services, there is a structural shortage in supply, particularly in high-quality offerings that are innovative and tailored to diverse needs [2] - Professional service capabilities are still developing, with limited resources in elderly education and emerging services like cultural study, psychological companionship, and digital literacy enhancement [2] - The penetration of digital applications among the elderly remains low, indicating a need for improved design, user experience, and learning support for new technologies [2] Group 3: Future Outlook - The scale of the silver economy is continuously expanding due to economic and demographic changes, emphasizing the growing importance of spiritual and cultural consumption [2] - Industry experts suggest that the focus of the silver economy should shift from merely responding to aging to actively enhancing the value of this demographic, improving quality of life, and promoting social participation [2]