Incyte and Winnie Harlow Join Forces to Share Her Personal Vitiligo Story and Spark Conversation and Understanding

Core Insights - Incyte has partnered with supermodel Winnie Harlow to raise awareness about vitiligo through "The Power of Choice" campaign, focusing on personal stories and experiences related to the condition [1][4]. Group 1: Vitiligo Awareness - Vitiligo is a chronic autoimmune condition affecting an estimated 1.9 to 2.8 million adults in the U.S., characterized by loss of skin pigment [2]. - The campaign aims to educate the public about vitiligo, encouraging individuals to engage with healthcare professionals and make informed choices regarding their management of the condition [4][5]. Group 2: Winnie Harlow's Role - Winnie Harlow, who has lived with vitiligo since age 4, shares her personal journey and advice for others facing similar challenges through two new videos [3][4]. - Harlow emphasizes the importance of understanding vitiligo beyond its physical appearance and encourages individuals to feel empowered in their choices regarding treatment and self-acceptance [4]. Group 3: Incyte's Commitment - Incyte is dedicated to highlighting the lived experiences of individuals with vitiligo and aims to provide innovative dermatology treatments for conditions with high unmet medical needs [8][9]. - The partnership with Harlow aligns with Incyte's mission to support patients in managing their health through personalized approaches [5][9].