Core Insights - Adobe Analytics reported that U.S. shoppers spent $14.25 billion on Cyber Monday, raising the total online sales for the Thanksgiving weekend to $44.2 billion [1][3] - During the "Cyber Week" (from Thanksgiving to Cyber Monday), spending increased by 7.7% compared to $41.1 billion last year, which saw an 8.2% growth [1][3] Online Spending Trends - Adobe projected that online spending during this holiday period would reach $43.7 billion, a 6.3% increase from the previous year [2][4] - Black Friday saw a record online spending of $11.8 billion in the U.S. [2][4] Retailer Strategies - Major retailers like Amazon, Walmart, and Target offered attractive discounts to appeal to both affluent shoppers and budget-conscious consumers [2][4] - Some consumers utilized AI-driven services, such as chatbots, to browse and compare prices on products like appliances, toys, video games, and jewelry [2][4] AI and Payment Trends - On Cyber Monday, traffic to U.S. retail websites related to AI increased by 670%, while it grew by 805% on Black Friday compared to the previous year [2][4] - The usage of "buy now, pay later" services reached a historical high on Cyber Monday, contributing to $1.03 billion in online spending, a 4.2% year-over-year increase [2][4] Consumer Behavior - Analysts noted that despite significant discounts leading some consumers to incur short-term debt, shoppers remained savvy, carefully monitoring price tags to avoid impulse purchases [2][4]
Adobe数据显示:五天假日购物期间,美国在线消费额442亿美元