Centric Brands Expands Global Footprint With Strategic Acquisition

Core Viewpoint - Centric Brands LLC has announced the acquisition of Vingino Group, a children's fashion lifestyle brand, to enhance its international business and expand its Kids division globally [1][4]. Company Overview - Centric Brands LLC is a leading global lifestyle brand collective with expertise in product design, development, sourcing, retail, digital commerce, marketing, and brand building [5]. - The company manages a diverse portfolio that includes over 100 iconic brands across various categories, including kids, men's and women's apparel, accessories, beauty, and entertainment [5]. Acquisition Details - The acquisition of Vingino, founded in 2001 and known for its denim-focused multi-category offerings, is aimed at leveraging Vingino's operational and design strengths, particularly in Europe, Central America, and South America [2][3]. - Vingino's brand is characterized by quality craftsmanship and a commitment to style, appealing to a wide age range from babies to adults [2][8]. Strategic Goals - The integration of Vingino into Centric Brands is expected to strengthen and scale the international Kids platform, aligning with Centric's global growth strategy [3][4]. - Both companies express enthusiasm about the partnership, highlighting a shared commitment to creativity and quality, which is anticipated to drive growth for the Vingino brand [4].