日产20吨，小镇“它经济”勇闯全球市场

Core Insights - The pet economy is rapidly expanding globally, with a shift in consumer behavior towards more sophisticated pet care practices [1] - Companies in the pet industry, such as Haishenhua Pet Products and Shandong Lanshun Biotechnology, are capitalizing on this trend by developing innovative products and expanding their market reach [2][3] Company Overview - Haishenhua Pet Products is a leading domestic manufacturer of cat litter, with a market share of 30% in mainland China, exporting to over 30 countries [2] - The company utilizes by-products from local soybean processing to produce eco-friendly cat litter, enhancing cost efficiency and product quality [2] - Shandong Lanshun Biotechnology focuses on pet nutritional products, offering a wide range of formulations to meet diverse consumer needs [4] Production Capacity and Growth - Haishenhua Pet Products has two automated production lines with a daily capacity of 20 tons, aiming to double its annual output from 3,000 tons to 6,000 tons this year [3] - Shandong Lanshun Biotechnology has rapidly established its operations, achieving ISO certifications and launching products within six months of project initiation [3][4] Market Trends - The pet nutrition market is experiencing significant growth, with a projected 7.5% increase in China's urban pet consumption market, surpassing 300 billion yuan in 2024 [5] - The demand for pet health products is rising, as pet owners seek to enhance the well-being of their pets, creating a new market segment [6] Industry Support - The local government in Chao Ping District has implemented supportive policies, including tax incentives and streamlined approval processes, to foster the growth of the pet economy [6]