Titan OS raises $58 million from Highland Europe for its smart TV OS

Core Thesis - TV makers need to enhance lifetime value from customers post-sale due to increased market competition and lower margins, with partnerships being a key strategy for revenue recovery [1] Company Overview - Titan OS, founded in 2023 by Jacinto Roca and others, has raised €50 million ($58 million) in Series A funding, with previous seed funding in double-digit millions [2][3] - The company currently serves 18 million users primarily in Europe and Latin America through partnerships with brands like Phillips and JVC [4] Product and Services - Titan OS provides a smart TV operating system designed to simplify content discovery, addressing the growing time users spend searching for content [5] - The platform offers access to a variety of content, including broadcast TV, subscription streaming apps, and FAST channels [5] Revenue Opportunities - Titan OS generates revenue through partnerships with FAST services, advertising on TV home screens, and during streams, particularly for event-heavy content [6] - The company has introduced shoppable ads, allowing users to engage directly with products, contributing to a 10x revenue growth over two years [7] Industry Trends - TV manufacturers are increasingly recognizing advertising as a more profitable revenue stream compared to hardware sales, leading to partnerships with companies like Titan OS [8][9] - The shift in profit sources from hardware sales to ongoing content and advertising revenues marks a significant change in the industry landscape [9]