11月份销量保持高水平 主流车企开启年度目标冲刺
Zheng Quan Ri Bao Zhi Sheng·2025-12-02 16:05

Core Insights - The automotive market in November showed strong resilience and vitality, driven by traditional peak season sales, intensified promotions, and sustained demand for new energy vehicles [1] Group 1: Sales Performance - BYD topped the sales chart in November with 480,200 units sold, setting a new record for the year, with overseas sales exceeding 130,000 units [1] - SAIC Motor achieved sales of 460,800 units in November, with over 310,000 units from its own brands and 209,000 units from new energy vehicles, marking a new monthly record [1] - Geely Group's sales reached 310,400 units in November, a year-on-year increase of approximately 24%, with a new energy penetration rate exceeding 64% [2] - Chery Group sold 272,500 vehicles in November, with new energy vehicle sales reaching 116,800 units, a year-on-year increase of 50.1% [2] - China FAW sold 306,000 vehicles in November, with continued growth in its own new energy vehicles [2] - Great Wall Motors achieved sales of 133,200 units in November, with significant contributions from its Tank and Wey brands [2] - Changan Automobile reported sales of 283,000 units in November, with new energy vehicle sales reaching 125,000 units, setting a new record [2] Group 2: Market Trends - The November automotive market exhibited three notable characteristics: widespread sales growth among mainstream automakers, increasing sales proportion of new energy vehicles, and enhanced competitiveness of domestic brands [3] - The overall performance in November has laid a solid foundation for many automakers' year-end sales push, with the recovery of terminal demand influencing their annual performance and strategic positioning for 2026 [4] Group 3: Year-End Targets - BYD is on track to meet its adjusted target of 4.6 million units, having sold 4.18 million units in the first 11 months, with potential to approach its initial target of 5.5 million units depending on December performance [3] - SAIC Motor is close to its annual target of 4.5 million units, having sold 4.1 million units in the first 11 months [3] - Geely Group is nearing its annual target of 3 million units, with cumulative sales of 2.78 million units in the first 11 months [4] - Chery Group has surpassed 2.56 million units in cumulative sales, making its annual target of 3.1 million units achievable [4] - China FAW and Great Wall Motors face more significant challenges in meeting their annual targets, with cumulative sales of 2.995 million and 1.1996 million units, respectively [4]