Businesswire·2025-12-02 16:00Core Insights - Sony Group Corporation is leveraging Amazon Web Services (AWS) to enhance its enterprise AI capabilities and build an Engagement Platform that fosters deeper connections between fans and content creators [1][2][8] Group 1: AI and Technology Integration - Sony is utilizing AWS's AI services, including Amazon Bedrock AgentCore, to empower its global workforce with generative and agentic AI capabilities, enhancing innovation and operational efficiency [3][4] - The internal AI platform processes 150,000 inference requests daily, with expectations to grow 300-fold in the coming years, aiding employees in various tasks such as content drafting and fraud detection [3] - The Amazon Nova Forge program is being used to develop advanced AI models, significantly improving the efficiency of review and assessment processes by 100 times [4] Group 2: Engagement Platform Development - The Sony Engagement Platform is a key component of Sony's business strategy, integrating various elements to enhance fan experiences [5][6] - Sony Data Ocean, a comprehensive data platform, processes up to 760 terabytes of data from over 500 datasets, providing AI-enhanced insights for audience engagement [5] - The platform extends core functions of PlayStation's online service, streamlining operations and enhancing customer experiences across different entertainment categories [6] Group 3: Strategic Vision and Future Outlook - Sony aims to fill the world with emotion through creativity and technology, with the partnership with AWS representing a significant step in transforming the entertainment industry [8] - The collaboration is evolving from enhancing gaming experiences to delivering deep emotional connections at an unprecedented scale, with 57,000 employees utilizing AI agents [8]