【e公司观察】“豆包助手”手机未发先火!移动终端新一轮卡位战打响
Zheng Quan Shi Bao Wang·2025-12-02 16:07

Core Viewpoint - The launch of the "Doubao Phone Assistant" by ByteDance marks a new phase in the competition for control over the mobile terminal ecosystem in the AI era, as it collaborates with ZTE to create an AI-powered smartphone assistant [1][3]. Group 1: Product Launch and Market Reaction - On December 1, ByteDance's Doubao team released the technical preview of the "Doubao Phone Assistant," showcasing its capabilities on the ZTE Nubia M153 prototype, including cross-application task execution [1]. - Following the announcement, stocks of ZTE, Tianyin Holdings, Furong Technology, and Daoming Optics hit the daily limit, indicating strong market interest [1]. - The first batch of "Doubao Assistant" phones sold out quickly, with prices on second-hand platforms reaching a premium of up to 3,500 yuan [1]. Group 2: Industry Context and Competitors - The development of AI assistants in smartphones is not new, with major brands like Huawei, Apple, OPPO, Xiaomi, and Vivo already having established AI voice assistants [2]. - Huawei's HarmonyOS 6 has launched over 80 AI agents across various sectors, while Honor has integrated over 4,000 ecological MCPs and supports 3,000 automated scenarios [2]. Group 3: Future Trends and Strategic Implications - The industry anticipates that AI smartphones will evolve into personal assistants, with AI voice assistants serving as the primary interface for human-computer interaction [3]. - The collaboration between ByteDance and ZTE is seen as a strategic move to gain a competitive edge in traffic distribution, highlighting the ongoing battle for influence in the mobile terminal ecosystem [3]. - The current lack of a unified standard for collaboration among participants in the AI agent era suggests that various companies will seek to carve out their share of the market [3].