新势力阵营展开“体系化能力”比拼

Core Insights - The Chinese new energy vehicle (NEV) market is experiencing a robust growth phase, with new force car manufacturers achieving record-high deliveries in November, indicating a maturation of the market [1] - The competition among NEV companies has shifted from relying on single popular models to a more systemic capability supporting multi-brand expansion [2][3] Group 1: Leading Brands - Leading new force car manufacturers continue to show strong growth, with a shift in growth logic towards systemic capabilities and multi-brand strategies [2] - Hongmeng Zhixing delivered 81,900 vehicles in November, benefiting from a comprehensive brand matrix and technological expansion, covering a price range from 150,000 to 1,000,000 yuan [2] - Leap Motor has consistently surpassed 70,000 deliveries for two consecutive months, focusing on cost structure optimization through self-research and electric drive platforms, establishing sustainable competitive advantages [2] Group 2: Emerging Players - Second-tier new force car manufacturers have also shown impressive performance, with several achieving historical best results, reflecting a clearer market segmentation [4] - Brands like Lantu, Zhiji, and Avita have seen significant growth, with Lantu surpassing 20,000 deliveries for the first time in November, indicating a broader acceptance of products centered around intelligent driving [5] - The competition is evolving from a head-dominated market to a multi-layered competition, with second-tier brands leveraging differentiated positioning to capture market share [5] Group 3: Market Dynamics - The expansion of the consumer base for NEVs is leading to a clear segmentation in user demand, with increasing interest in mid-to-large-sized vehicles, personalization, and intelligent driving features [4] - As the year-end approaches, manufacturers are expected to optimize sales through inventory control and rights management, with delivery capabilities and supply chain assurance becoming critical for year-end performance [5] - The core of competition is shifting towards building long-term, stable systemic capabilities, which will determine the leaders in the next phase of the market [5]