世纪证券总经理李剑铭： 6年从0到500亿中小券商资管突围“八字秘诀”

Core Insights - Century Securities has successfully transformed its asset management business from nearly zero in 2019 to over 50 billion yuan in active management scale, ranking in the top quarter of the industry in terms of revenue [1] - The company emphasizes a strategy of "professional deep cultivation" and "warm companionship" to overcome challenges such as weak client base and intense competition [1][2] - The firm is focusing on a multi-strategy approach in asset management, moving from a reliance on single high-yield assets to a diversified toolbox of strategies [2] Company Development - The active management scale of Century Securities has surpassed 50 billion yuan, with its asset management business contributing nearly 30% to the company's revenue [1] - The company has established a solid reputation in the industry, ranking in the top half for management scale and top quarter for revenue [1] - The firm has adopted a "core + satellite" strategy, focusing on fixed income investments while exploring diversified development through various products [1] Client Engagement - Century Securities promotes a "warm companionship" philosophy, encouraging investment managers to communicate market insights in simple terms and provide timely analysis [2] - The company has formed joint teams with core channels to offer customized strategy outputs, enhancing its reputation and scale in the industry [2] Future Growth Strategies - Century Securities is focusing on three key areas for future growth: activating wealth management transformation, embracing institutional clients, and expanding strategic partnerships [3] - The firm aims to enhance collaboration between its investment banking and asset management divisions to create a positive internal cycle [3] - The company is targeting institutional clients such as banks and insurance companies, offering tailored strategy business opportunities [3]