Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says

Core Insights - The five-day shopping period from Thanksgiving to Cyber Monday saw 202.9 million U.S. consumers participating, exceeding the National Retail Federation's forecast of 186.9 million and surpassing last year's 197 million shoppers [1][2] Group 1: Shopping Trends - This year's turnout is the largest since the NRF began tracking in 2017, surpassing the previous high of 200.4 million shoppers in 2023 [2] - NRF CEO Matt Shay described the shopping period as a "very, very solid beginning" to the holiday season, indicating strong consumer engagement [2] - Consumers are motivated by sales and promotions, with 51% purchasing clothing and accessories, followed by toys (32%), books and media (28%), and gift cards (26%) [7][8] Group 2: Consumer Spending Outlook - NRF anticipates holiday spending to reach a record between $1.1 trillion to $1.2 trillion from November 1 to December 31, marking the first time it exceeds $1 trillion [5] - This represents a projected increase of 3.7% to 4.2% from the previous year, although it is a slight decrease from last year's 4.3% growth rate [6] - Despite economic uncertainties, consumers are expected to prioritize holiday spending, with many families cutting back on other areas to maintain holiday budgets [3][8] Group 3: Online vs. In-Store Shopping - A total of 129.5 million consumers shopped in stores, reflecting a 3% year-over-year increase, while online shopping surged by 9% with 134.9 million participating [9] - Online spending on Cyber Monday reached $14.25 billion, a 7.1% increase year-over-year, contributing to a total of $44.2 billion spent online during the five-day period, which is a 7.7% increase [10][11] Group 4: Labor Market and Retail Hiring - Retailers are expected to hire between 265,000 and 365,000 seasonal workers this year, the lowest in at least 15 years, indicating a cautious approach to labor costs [4]