Klaviyo Breaks Records with First AI-powered BFCM

Core Insights - Klaviyo achieved a record $3.8 billion in Klaviyo Attributed Value (KAV), marking a 27% year-over-year increase, with nearly 20,000 customers experiencing their best sales day ever [1][2][6] Summary by Categories BFCM Performance - The five-day period from Thanksgiving to Cyber Monday (BFCM) was record-breaking, driven by loyalty and AI-powered personalization rather than deep discounts [2][4] - Same-site sales increased by 11% year-over-year, with revenue from repeat customers growing 13.5% year-over-year, indicating that loyalty tactics were more effective than blanket discounts [2][3] Consumer Behavior - Consumers exhibited more intentional purchasing behavior, with product views rising 41% year-over-year and average selling prices increasing by 4.8% [3][4] - Despite a 10% year-over-year drop in discount rates, demand remained strong, with brands offering smaller discounts seeing a 14% year-over-year growth [4][5] Role of AI - AI played a crucial role in enhancing consumer engagement, with over half of consumers planning to use AI assistants for shopping [7][8] - The use of AI-driven product recommendations surged by 45% year-over-year, leading to a 71% year-over-year increase in revenue from those messages [8][9] Cross-Channel Engagement - Text revenue for brands grew by 25% year-over-year, with email and text driving 42% of total revenue during the holiday weekend [12][13] - Cross-channel shoppers were significantly more engaged, placing 11% more orders and viewing 71% more products compared to those receiving messages on a single channel [13] Category Performance - Health & Beauty sales rose by 14% year-over-year, while Apparel sales increased by 11% year-over-year, showcasing strong performance across key categories [6][12]