Omnicom outlines new agency structure as IPG deal sharpens AI, data focus
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Omnicom on Monday provided a deeper look at how its leadership and agency structure are changing following the close of its $13 billion-plus acquisition of rival Interpublic Group last week, according to a press release. The ad-holding group, now the world’s largest, estimates it will eliminate another 4,000 jobs globally to realize its cost synergy targets, CEO ...