Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

Core Insights - Omnicom has completed its acquisition of Interpublic Group for over $13 billion and plans to eliminate 4,000 jobs globally to achieve cost synergies, targeting $750 million in annual savings and a combined revenue exceeding $25 billion [1][2] Company Structure Changes - The new structure will feature six capability-based divisions: media, public relations, production, advertising, diversified agency services, and a unit focused on the Omni operating platform and Flywheel Commerce Network [2] - Omnicom Advertising will be led by former TBWA CEO Troy Ruhanen and will include creative agencies such as BBDO, McCann, and TBWA, while legacy IPG shops MullenLowe and FCB, along with Omnicom's DDB brand, will be phased out [3] New Teams and Leadership - Two enterprise-wide teams have been introduced: a Global Growth Team to monitor client needs and innovation, led by George Manas, and Client Success Leaders to manage connected capabilities, led by Jacki Kelley and Andrea Lennon [4] Strategic Directives - The changes aim to support five core directives: building a robust media network enhanced by IPG's Acxiom data-marketing arm, developing influential content using generative AI, excelling in connected commerce, accelerating enterprise-level generative AI capabilities, and leading in identity solutions with the Omni platform and Acxiom's Real ID solution reaching 2.6 billion verified global IDs [5]