Why ETF Platform Consolidation Will Take Off in 2026

New ETF issuers are cropping up left and right, but what happens when more established firms come knocking? Product launches have broken records, with nearly 800 new funds hitting markets in the first three quarters of 2025, already beating last year’s total of 746. But nearly half of issuers with at least 20 products bring in a third of their annual revenue from their largest fund. While top issuers may have the resources to market all of their funds, some companies, especially those with a few hundred m ...