Wpromote acquires Giant Spoon, merging performance, creative proficiencies

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Performance marketing agency Wpromote has acquired full-service creative shop Giant Spoon to form a new agency, Wpromote x Giant Spoon, per a company announcement. Terms of the deal were not disclosed. Wpromote CEO Andrea Bendzick will lead the merged agency, which promises to support creative strategy with data-driven results and to streamline p ...