Inclement Weather Impacted Brick-and-Mortar Retail Traffic Throughout Black Friday Weekend

Core Insights - In-store traffic during Black Friday weekend experienced a slowdown due to severe weather conditions in the Midwest [1] - Black Friday visits saw a minor decline of 1.7%, which was better than year-to-date trends [1] - Traffic significantly decreased on Saturday and Sunday following Black Friday [1] Retail Industry Analysis - The data was provided by Sensormatic Solutions, a leading global retail solutions provider [1] - ShopperTrak Analytics indicated that the overall shopper traffic for the weekend was impacted by adverse weather [1]