Core Insights - Springbig has launched Face ID authentication for gated links, enhancing the accessibility of compliant SMS offers for consumers [1][2] - The integration of Face ID aims to streamline the customer experience, resulting in improved campaign performance for retailers and brands [1][3] Company Overview - Springbig is a leading AI software platform that provides customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada [5] - The platform primarily connects consumers with retailers through SMS marketing, as well as emails, customer feedback systems, and loyalty programs [5] - Springbig's tools offer valuable insights into customer behavior, purchasing habits, and trends, aiding in customer engagement and retention [5] Product Features - Face ID allows consumers to access personalized offers quickly and seamlessly, enhancing the user experience on iOS and Android devices [3][4] - The feature combines secure eligibility checks with a familiar verification method, addressing the need for compliance without sacrificing convenience [2][4] - The upgrade is expected to lead to higher completion rates for SMS campaigns, increased offer visibility, and reduced drop-offs, ultimately driving more revenue [3][4]
Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail