Why Procter & Gamble Stock Hit a 2-Year Low on Tuesday

Core Insights - Procter & Gamble (PG) shares reached a two-year low following a warning from the CFO regarding the American economy's health [1][3] - The CFO noted significant declines in sales volume and value in October, with expectations for November to remain similar [2][6] Company Performance - P&G's stock fell by as much as 3% on Tuesday, closing 1.1% lower, marking its lowest level since December 2023 [3] - The company is experiencing a shift in consumer behavior, with higher-income households opting for premium products while lower-income consumers are choosing cheaper store brands [4] Economic Context - The CFO described the current U.S. consumer environment as "nervous and cautious," influenced by tariffs and a government shutdown [6] - A previous port strike led to stockpiling by consumers, complicating year-over-year sales comparisons [2]