治理霸屏广告不止于“关掉弹窗”

Group 1 - The article highlights the increasing prevalence of "forced ads" that disrupt user experience and violate user rights, particularly affecting elderly users who may inadvertently download unwanted software [1] - Regulatory bodies like the Ministry of Industry and Information Technology and the Cyberspace Administration of China have been actively addressing issues related to intrusive ads, establishing industry standards and compliance guidelines [1] - The complexity of the advertising ecosystem, involving multiple stakeholders such as developers, ad platforms, and distribution channels, complicates accountability and enforcement of regulations [1] Group 2 - There is a call for shared responsibility between app developers and mobile manufacturers to establish clear standards and technical boundaries for ad management [2] - Strengthening punitive measures for repeat offenders and holding associated ad service providers accountable is essential to enhance compliance across the advertising chain [2] - The governance of "forced ads" aims to create clearer rules, transparent rights boundaries, and a healthier technological environment, which is crucial for the sustainable development of the digital economy [2]