$201M (CAD) Exit for Bar Brand TRUBAR Reported Last Week by CPG Insider – Founded by Former NFL Player Brad Pyatt and His Wife

Core Insights - TRUBAR, a plant-based protein bar brand under Simply Better Brands, is being acquired by ETİ Gıda for $201 million (CAD), representing a 64% premium over its previous closing share price [3][4] - The acquisition is expected to enhance TRUBAR's growth in North America and expand its global presence [3][7] Company Overview - TRUBAR was founded in 2018 by former NFL player Brad Pyatt and his wife, focusing on clean-ingredient bars without artificial fillers [6][8] - The brand has gained national visibility and a loyal consumer following due to its commitment to "real ingredients, real flavor" [6][8] Strategic Implications - The acquisition will enhance TRUBAR's global distribution capabilities and support its growth in the better-for-you snack market [7] - ETİ Gıda's experience in scaling international consumer brands is expected to significantly benefit TRUBAR's expansion efforts [4][9]