“域见上海”解码文旅魅力 首届旅游攻略超级大赛点燃全民参与热情 激发消费活力

Core Insights - The "Domain Shanghai" first tourism strategy competition, organized by the Shanghai Municipal Bureau of Culture and Tourism, has sparked significant enthusiasm among citizens and professionals [1] - The competition features dual tracks for professional and social groups, encouraging collaboration between industry experts and grassroots creativity [2] - Various districts in Shanghai have launched attractive promotions, including free and half-price entry to popular attractions, to boost participation and consumer spending [3] Group 1: Competition Overview - The competition has seen overwhelming participation, with over 70% of travel agencies involved in the professional group, alongside thousands of certified tour guides and city ambassadors [2] - The social group has gained traction on platforms like Douyin, with the main topic "Domain Shanghai" reaching 120 million views [2] - Awards for outstanding contributions include certificates, customized trophies, and tourism gift packages, with potential creators being integrated into Douyin's tourism creator support program [2] Group 2: Economic Impact - The competition has effectively stimulated market activity and economic growth, with significant increases in tourist numbers and revenue across various districts [4] - For instance, from November 24 to 30, Xuhui District saw a 40% increase in visitor numbers and a 20% rise in tourism revenue, while Baoshan District experienced a 19% increase in visitors and an 11% rise in revenue [4] - Qingpu District welcomed 2.1765 million visitors from November 18 to 30, marking a 27.18% increase, with tourism revenue reaching 621 million yuan, a 21.64% year-on-year growth [4] Group 3: Upcoming Initiatives - Leveraging the competition's momentum, a new tourism product matrix for New Year's Day is set to launch, aimed at invigorating holiday consumer activity [5] - Key events will take place at dual main venues in Baoshan and Xuhui, featuring a variety of activities including cultural showcases and fireworks displays [5] - The competition will continue until January 18, 2026, with outstanding works being incorporated into Shanghai's long-term tourism promotion strategy [5]