Omdia:2025年第三季度联想(00992)平板出货量暴增超70% PC市占率再扩大
智通财经网·2025-12-03 01:40

Core Viewpoint - The Chinese PC market is experiencing a slowdown in growth due to reduced consumer subsidies, with a year-on-year increase of only 2% expected in Q3 2025. Lenovo stands out with strong performance, showing resilience in a challenging market environment, while other major players like Huawei and Softcom are facing declines [1][3]. PC Market Performance - The total shipment volume of the Chinese PC market reached 11.3 million units in Q3 2025, reflecting a 2% year-on-year growth. Lenovo led the market with a shipment of 4.4 million units, capturing 39% market share and achieving a 14% year-on-year growth, significantly outpacing the overall market [2][3]. - In contrast, Huawei's PC shipments fell to 1 million units, a 7% decline, reducing its market share to 9%. Softcom also saw a 13% drop in shipments, maintaining an 8% market share. Other competitors like Asus and HP showed minimal growth, with HP achieving only a 2% increase [3]. Product Segmentation - Lenovo's growth is attributed to a dual-driven strategy, with strong demand in the commercial market boosting its desktop (including workstations) and stable notebook business amidst weakening consumer subsidies. This diversified product strategy enhances Lenovo's resilience in a fluctuating market [3]. Tablet Market Growth - The tablet market in China is thriving, with a year-on-year growth of 9% expected in 2025, reaching 8.8 million units. Lenovo's tablet shipments surged to 900,000 units, marking a 71% increase and elevating its market share to 10%, positioning it as a significant player in this segment [4][5]. AI Integration and Future Outlook - The integration of AI technology is accelerating in both consumer and commercial markets in China. Lenovo is enhancing its product competitiveness by incorporating AI features into its PCs and tablets, which is expected to attract more users. Omdia forecasts that by 2025, 32% of PCs in Greater China will have AI capabilities, increasing to 46% by 2026 [6][7]. - Despite anticipated declines in the PC and tablet markets in 2026, Lenovo's strong foundation in the commercial sector, ongoing AI advancements, and robust tablet growth are expected to help it maintain its leading position [7].