荣威M7营销方式被指“硬蹭”日产N6，东风日产高管发声：何须绊倒同行？

Group 1 - Multiple bloggers criticized the marketing strategy of Roewe M7, stating that it was "hardly" leveraging comments on every post of Dongfeng Nissan N6, which they found distasteful [1][6][9] - Bloggers questioned the quality of Roewe products, suggesting that poor marketing efforts were evident and contrasting it with the successful strategies of Nissan N7 and N6, which involved thoughtful planning and innovative launch strategies [1][6][9] - Dongfeng Nissan's General Manager of New Energy Brand, Wang Qian, responded to the criticism by emphasizing that the market for ten-thousand-level plug-in hybrid sedans is broad enough and that true strength is demonstrated through product value and customer reputation [1][6][9] Group 2 - The negative perception of Roewe's marketing approach was echoed by various users, who suggested that the company should conduct an internal review of its marketing strategies and decision-making processes [9] - The incident occurred on the first day of the N6's launch, highlighting the competitive nature of the automotive market and the importance of maintaining a positive brand image [7][9] - The overall sentiment indicates that aggressive marketing tactics may backfire and damage brand reputation rather than enhance it [1][6][9]