Zheng Quan Shi Bao Wang·2025-12-03 01:47Group 1 - The wearable wristband device market is projected to see a slight growth of 3% in Q3 2025, with shipments reaching 54.6 million units [1] - Despite limited shipment growth, the market value is expected to increase significantly by 12% year-on-year, reaching $12.3 billion, indicating a consumer shift towards higher-end wearable devices [1] - The average selling price (ASP) has risen by 9% year-on-year to $225, primarily driven by leading market players [1] Group 2 - The top five manufacturers—Xiaomi, Apple, Huawei, Samsung, and Garmin—collectively account for 84% of the total market value and 63% of the shipment volume [1] - This dominance in market value, along with substantial financial and R&D resources, poses increasing pressure on smaller manufacturers in terms of price competition and user acquisition [1]