“世界文化遗产与国际传播创新”高层学术论坛在湖南吉首举行

Core Viewpoint - The "World Cultural Heritage and International Communication Innovation" forum emphasizes the need for innovative approaches to the international dissemination of China's world cultural heritage, aiming to enhance cultural confidence and promote dialogue among civilizations in the context of the "Global Civilization Initiative" [1][5]. Group 1: Forum Overview - The forum was co-hosted by Fudan University and Jishou University, gathering scholars and experts from various institutions to discuss innovative methods for international communication of cultural heritage [1]. - Keynote speeches highlighted the importance of world cultural heritage as a resource for enhancing national cultural confidence and facilitating dialogue between different civilizations [1]. Group 2: Key Discussions - Professor Tang Xujun emphasized the need for international communication of cultural heritage to focus on the core elements of "material, technique, and spirit," advocating for the use of modern digital technologies to resonate with global audiences [2]. - Professor Tang Junbing discussed the importance of "narrative reconstruction" and "empathetic communication" in effectively conveying the unique charm of Chinese civilization [2]. - Professor Zhu Hongjun pointed out the necessity of understanding the holistic, relational, and dynamic aspects of cultural heritage communication, advocating for a new system that integrates various resources and strengths [2]. Group 3: Innovation and Technology - Professor Shan Bo highlighted that innovation in cultural heritage communication requires a shift from one-way image shaping to a two-way dialogue, fostering mutual understanding [3]. - Professor Zhang Mingxin analyzed the potential applications of artificial intelligence in the entire chain of cultural heritage communication, emphasizing its role in transforming traditional culture [3]. - Professor Meng Jian outlined an innovative framework for cross-cultural communication of world cultural heritage, focusing on multi-dimensional channels and collaboration with international organizations [3]. Group 4: Academic Roundtables - The first roundtable discussed optimizing channels and strategies for international communication of cultural heritage, focusing on audience media habits and cultural acceptance [4]. - The second roundtable centered on the intrinsic value of cultural heritage, exploring topics such as digital preservation and local practices [4]. Group 5: Conclusion and Future Directions - Experts agreed that the innovation in international communication of cultural heritage has transcended mere cultural or technological issues, becoming a vital practice for promoting the "Global Civilization Initiative" and building a community with a shared future for humanity [5]. - The forum also marked the tenth anniversary of the Fudan University National Cultural Innovation Research Center, showcasing its achievements in cultural theory research and international exchange [5].