知名品牌突然宣布：停止运营！“平台已查无此店”，或将彻底退出中国市场，很多人买过

Core Viewpoint - French fashion brand Etam has announced the closure of its Tmall flagship store on November 30, marking a potential complete exit from the Chinese market after 31 years of operation [1][3]. Group 1: Business Operations - Etam has been adjusting its business strategy, having sold its ready-to-wear lines in China back in 2018, retaining only its lingerie business [3][4]. - The brand's physical presence in China has diminished significantly, with the number of stores dropping to zero by 2020, and the recent closure of its online store indicates a further retreat from the market [3][4]. - Prior to the closure, Etam began a clearance sale in October, but faced customer complaints regarding order fulfillment and after-sales service [3][5]. Group 2: Market Presence and Historical Context - Etam entered the Chinese market in 1994, opening its first store in Shanghai and quickly expanding to 723 stores within two years, achieving annual sales exceeding 900 million yuan [3][4]. - By June 2014, Etam had a total of 4,246 stores globally, with 3,083 located in China, highlighting its once-dominant market position [4]. - The brand was known for its strong presence in the lingerie sector, competing with major players and even hosting fashion shows that rivaled Victoria's Secret [5].