ZOWEE(SZ:002369) Zheng Quan Shi Bao Wang·2025-12-03 02:16Core Viewpoint - The announcement of the controlling shareholder and actual controller of Zhuoyue Technology marks a significant turning point for the company, coinciding with the acceleration of its cross-border e-commerce strategy and a board reshuffle [1][2]. Group 1: Shareholder and Management Changes - Zhuoyue Technology's shareholders signed a "consensus action agreement," confirming He Shan Future's control over the company, with Chen Yong as the actual controller [1]. - The company held its first extraordinary shareholders' meeting of 2025, where Chen Yong was elected as the chairman and general manager [1]. Group 2: Cross-Border E-Commerce Strategy - Zhuoyue Technology is focusing on cross-border e-commerce as a new growth curve, targeting high-end consumer markets in Europe, North America, and Japan with products like smart wearables and mobile power supplies [2]. - The company aims to create a clear layout of "precise categories + core markets" to enhance its market adaptability [2]. Group 3: Synergy Between Manufacturing and E-Commerce - The integration of existing business with cross-border e-commerce is not merely a channel extension but forms a "manufacturing empowers cross-border, cross-border feedbacks manufacturing" synergy [3]. - Cross-border e-commerce provides a channel for incremental demand to digest existing production capacity, particularly for standardized products like mobile power supplies and smart speakers, which helps reduce production costs and improve domestic profitability [3]. - User data accumulated from cross-border e-commerce platforms can guide the company's R&D direction, promoting product iteration and creating a virtuous cycle of "market demand—R&D innovation—product landing—global sales" [3]. Group 4: Transformation into a Global Brand Service Provider - Zhuoyue Technology's path of cross-border integration reflects the transformation of Chinese manufacturing enterprises into global brand service providers, leveraging over 20 years of manufacturing strength to convert "product power" into "market power" through cross-border e-commerce channels [3]. - The involvement of He Shan Future as the controlling shareholder and Chen Yong's extensive experience in cross-border e-commerce is expected to accelerate Zhuoyue Technology's development in this area [3].