Xin Lang Cai Jing·2025-12-03 03:07Core Insights - Meituan has reported a 15% year-on-year decrease in traffic accidents involving its delivery riders for 2025, achieved through systematic governance aimed at reducing behaviors such as running red lights and riding against traffic [1][2] - Starting from December 2, Meituan launched a nationwide safety incentive program in nearly 200 cities, rewarding riders with cash for not running red lights, with an estimated one million riders expected to benefit [1][2] Governance Strategy - The company has shifted its traffic safety governance strategy from "negative control" to "positive incentives," which includes the cancellation of penalties for riders who exceed time limits [1][2] - Meituan has established a "No Running Red Light Award" and a safety incentive pool totaling 100 million yuan, where riders can earn cash rewards by maintaining a record of zero red light violations and completing a certain number of orders [1][2] Participation and Rewards - The safety incentive program has already benefited over 440,000 riders across nearly 200 cities [1][2] - Meituan has introduced a "Safety Star" award, providing cash rewards ranging from 8,888 to 10,000 yuan to top-performing riders who do not run red lights, with payments already being processed [1][2]