把“指尖流量”变“销售增量”，新农人将射阳大米端上千家万户餐桌

Core Viewpoint - The article highlights the successful digital transformation of Sheyang Chunqiu Rice Industry Co., Ltd. through the establishment of an e-commerce division, which has significantly increased the sales of local rice products. Group 1: Company Overview - Sheyang Chunqiu Rice Industry Co., Ltd. is a leading agricultural enterprise in Sheyang County, focusing on creating a green and healthy rice brand using local high-quality rice resources [1]. - The company has transitioned from traditional sales methods to an e-commerce model, establishing a dedicated e-commerce team and launching platforms such as video accounts and Douyin stores [1]. Group 2: E-commerce Strategy - The team employed innovative marketing strategies, including live streaming, short video promotions, and community marketing, to effectively showcase the rice's cultivation, processing, and nutritional value [2]. - The company achieved a doubling of sales within a year by implementing a dual approach of online and offline marketing, along with the introduction of customized gift boxes and co-branded packaging to cater to diverse consumer needs [2]. Group 3: Supply Chain Management - Effective supply chain management is crucial for the e-commerce success, with the company establishing close partnerships with local farmers to ensure quality from the source [2]. - The introduction of an intelligent warehousing system helps maintain the freshness and optimal taste of the rice during storage [2]. Group 4: Future Plans - The company aims to further deepen its e-commerce efforts and promote agricultural digital transformation by utilizing big data and artificial intelligence to optimize planting, processing, and sales [3]. - Plans include strengthening collaborations with research institutions to develop high-value-added rice products to meet the increasingly diverse consumer demands [3].