Xi Niu Cai Jing·2025-12-03 03:28Core Insights - Meituan reported a significant net loss in Q3 2025, marking the first operational loss in its core business in three years, with adjusted net loss reaching 16.01 billion RMB compared to a profit of 12.83 billion RMB in the same period last year [2][5][7] Financial Performance - Total revenue for Q3 2025 was 95.49 billion RMB, a year-on-year growth of only 2.0% [2][4] - The net profit margin fell to -16.75%, with a substantial decline from the previous year's profit [2] - The core local commerce segment generated revenue of 67.45 billion RMB, down 2.8% year-on-year, resulting in an operational loss of 14.07 billion RMB [4][5] Segment Analysis - Meituan's delivery service revenue decreased by 17.1% to 23.02 billion RMB, while commission revenue grew by only 1.1% to 26.38 billion RMB [5] - Online marketing services revenue increased by 5.7% to 14.19 billion RMB, and other services saw a significant growth of 84.9% to 3.86 billion RMB [5] Cost Structure - Sales costs surged by 23.7% to 70.31 billion RMB, accounting for 73.6% of total revenue, an increase of 12.9 percentage points year-on-year [5][6] - Sales and marketing expenses rose by 91% to 34.27 billion RMB, representing 35.9% of total revenue, up from 19.2% [5][6] Market Position - Despite the losses, Meituan maintained a leading market share in high-value orders, capturing over two-thirds of the market for orders above 15 RMB and over 70% for orders above 30 RMB [7] - Meituan's market share in instant transactions was 47.1%, with a reported loss of 20% market share compared to previous periods [7] User Metrics - The number of monthly transaction users for Meituan's food delivery service reached a historical high, with total transaction users exceeding 800 million in the past 12 months [7] New Business Developments - The new business segment reported a revenue increase of 15.9% to 28.04 billion RMB, although operating losses increased by 24.5% to 1.3 billion RMB [8] - Meituan's Keeta business is expanding globally, with operations in Hong Kong and Saudi Arabia showing steady growth and improved operational efficiency [8] Cash Reserves - As of September 30, 2025, Meituan held cash and cash equivalents of 99.2 billion RMB, along with short-term investments totaling 42.1 billion RMB, amounting to a total cash reserve of 141.3 billion RMB [8]