Xin Lang Cai Jing·2025-12-03 04:45Group 1 - JD.com has acquired approximately 59.8% of the shares and voting rights of German retail group CECONOMY, with a total holding of 85.2% when including future partner Convergenta's shares [2] - The acquisition is valued at around €2.2 billion (over 18 billion RMB) at a cash price of €4.6 per share, marking a record for Chinese e-commerce companies entering the European market [2] - The German Federal Cartel Office has approved the acquisition, stating it does not raise any competition concerns [2] Group 2 - CECONOMY, established in 2017, operates over 1,000 stores across 11 countries under the MediaMarkt and Saturn brands, focusing on a multi-channel retail model [3] - The acquisition allows JD.com to leverage CECONOMY's established offline store network, brand recognition, and supply chain system to enhance its localization efforts in Europe [3] - JD.com's new business revenue reached 15.592 billion RMB, with a year-on-year growth of 213.7%, although specific figures for overseas business were not disclosed [3] Group 3 - JD.com's founder has emphasized international business as a key growth direction, aiming to establish local e-commerce operations rather than cross-border models [4] - JD.com has initiated operations in several European countries and has expanded its global logistics network with over 130 overseas warehouses [4] - The company faces significant challenges in the European market, including high rental costs for physical stores and the need for digital transformation, which CECONOMY has struggled with [4]