从“产品”到“用户”的跨越之路： 大金DAIKIN CARE以用户为核心，打造制造业服务转型新标杆

Core Insights - The "14th Five-Year Plan" emphasizes service-oriented manufacturing as a key direction for innovation and upgrading in the manufacturing industry [1] - The implementation plan for promoting service-oriented manufacturing from 2025 to 2028 aims to guide the manufacturing sector from a "product mindset" to a "user mindset" [1] - The DAIKIN CARE service system, launched three years ago, exemplifies a successful model of service-oriented manufacturing by redefining service standards in the home central air conditioning industry [1][5] Group 1: Service Innovation - DAIKIN CARE offers proactive services that anticipate user needs, addressing common issues faced by users of complex air systems [2] - The service includes features like "heating shutdown reminders" that utilize IoT data analysis to guide users in energy-saving practices [2] - DAIKIN CARE acts as a "four-season guardian," providing timely alerts and emergency services during extreme weather events to ensure equipment safety [3] Group 2: User-Centric Approach - The service system emphasizes personalized maintenance reminders for tasks often overlooked, such as filter replacements, enhancing user convenience [4] - DAIKIN CARE employs a rigorous filtering logic to ensure targeted communication, avoiding unnecessary notifications for non-end users [4] - The service model has evolved to create tailored air health management plans for different households, improving user experience and energy efficiency [5] Group 3: Industry Transformation - The shift towards service-oriented manufacturing signifies a fundamental change in business models, moving from one-time product sales to creating long-term customer value through ongoing services [6] - DAIKIN's history in China reflects a commitment to local user needs, continuously innovating and upgrading its offerings over three decades [6] - The DAIKIN CARE service model represents a significant practice in exploring full lifecycle services, enhancing user satisfaction and addressing pain points in air system usage [7]