Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet

Core Insights - Allegiant has launched a custom-crafted wine named Altus Sol in partnership with Sonoma Bespoke, becoming the first airline to create a wine specifically designed for high-altitude consumption [1][2][3] Product Development - Altus Sol is specially crafted to counteract the effects of high altitude, where cabin pressure and dry air can dull the senses, suppress sweetness, and mute aromas [2] - The wine includes a Cabernet Sauvignon with cigar-box aromas rated 93 and a fruit-forward Pinot Grigio rated 92 by wine critic Jonathan Cristaldi [3] Collaboration Details - The partnership between Allegiant and Sonoma Bespoke is unique as it involves creating a wine from scratch rather than selecting from existing bottles [3] - The selection process focused on aromatic grapes with natural sweetness to enhance flavor perception at altitude [3] Packaging and Branding - The 187mL bottle design features a sun motif and textured labels, with the name Altus Sol meaning "high sun," reflecting Allegiant's branding [4] - The Cabernet label is navy, while the Pinot Grigio label has a warm parchment tone, symbolizing the transition from day to night [4] Market Positioning - Altus Sol is exclusively available on Allegiant flights, marking a new chapter in airline hospitality [5] - Allegiant aims to enhance the leisure travel experience by offering unique products that set the tone for memorable journeys [3]