Core Insights - The article discusses Shanghai Bank's ongoing efforts in the "Hundred Enterprises Helping Hundred Villages" initiative, focusing on educational, livelihood, and consumption support in Yanshan County, Yunnan Province, as part of rural revitalization efforts [1][5]. Group 1: Educational Support - Shanghai Bank has funded the construction of a comprehensive building at Aji Primary School, providing facilities for dining, music, art, and sports, enhancing the educational environment for children [2]. - The bank's youth employees have initiated a scholarship program called "Shangyin Love • Yanshan Dream," which includes financial aid and correspondence with students to support their growth [2]. Group 2: Livelihood Support - A comprehensive exhibition center for the local pottery culture is under construction in Yaoshang Village, supported by Shanghai Bank, which aims to improve living conditions and promote cultural heritage and tourism [3]. - The project is expected to benefit nearly 2,000 villagers and attract thousands of tourists annually, thereby enhancing local livelihoods [3]. Group 3: Consumption Support - Shanghai Bank has collaborated with Shanghai Vegetable Group and local consumption assistance platforms to promote Yanshan's agricultural products, such as yellow passion fruit and sugar heart apples, expanding their market reach [4]. - The bank has also launched a "Together" consumption assistance brand, encouraging employees and clients to purchase local products, thereby increasing farmers' income [4]. Group 4: Ongoing Commitment - Since 2018, Shanghai Bank has been actively involved in supporting Yanshan County, continuously expanding its assistance areas and innovating support methods to ensure the sustainability of poverty alleviation and rural revitalization efforts [5].
结对帮扶促振兴 上海银行实地走访云南砚山