库迪咖啡荣获2025美好生活年度企业“卓越品质引领奖”

Core Insights - The "2025 New Consumption Summit" held in Beijing focused on high-quality development and consumption upgrades, recognizing Kudi Coffee for its excellence in quality control, technological empowerment, and brand rejuvenation [1] - Kudi Coffee has successfully positioned high-quality coffee as an essential part of a better life, appealing to a growing number of young consumers through a cost-effective strategy [1][2] Supply Chain and Production - Kudi Coffee established a global supply chain base in Ma'anshan, Anhui, covering over 400,000 square meters, which includes green bean storage, coffee roasting, and packaging materials, enabling localized and efficient operations [2] - The company’s newly built 340,000 square meter super factory is among the largest and most intelligent in the global coffee industry, with a roasting capacity of 75,000 tons per year, supporting a peak sales volume of 10 million cups per day [2] Brand Strategy and Market Positioning - Kudi Coffee engages in cross-industry collaborations with major events and celebrities to resonate with young consumers, transforming coffee from a functional beverage to an emotional and social experience [3] - The company operates over 18,000 stores, exploring "coffee+" scenarios to enhance accessibility and integrate high-quality coffee into daily life [3][4] Future Outlook - Kudi Coffee aims to continue enhancing quality through supply chain management, improving efficiency with technology, and fostering user engagement through its store network, making high-quality coffee a standard part of everyday life [4]