Xin Hua She·2025-12-03 08:12Core Insights - Haier Smart Home has achieved double-digit growth in net profit attributable to shareholders for five consecutive years, outperforming 98% of listed companies in A-shares, making it the only company in the home appliance industry to reach this milestone [1][2] Group 1: Market Transformation - The company is implementing a comprehensive transformation centered on user needs, including changes in market, service, and management systems [1] - Through deepening digital inventory transformation, Haier has achieved a fully unified warehouse system, with 74% of products in county specialty stores delivered directly to users in the first three quarters [1] - This direct delivery model reduces financial and storage pressures for the company while enhancing turnover efficiency and lowering operational costs [1] Group 2: Service Transformation - Haier has established a user lifecycle closed-loop platform to retain users, allowing for real-time responses to user needs and enabling precise services [1][2] Group 3: Management Transformation - The management platform created in response to user demands has resulted in higher management efficiency [1] Group 4: User Engagement - Haier aims to establish a permanent connection with users through its smart home initiatives, with over 13 million active users on the domestic San Yi Niao platform, over 6 million users on the US Smart HQ platform, and over 10 million registered users on the European hOn platform [2] - The company's user-centric approach demonstrates that businesses focused on user needs can find stable growth paths even in uncertain times [2]