多家车企年度目标完成率已超90% 车市第二梯队开启 “三国杀”
Mei Ri Jing Ji Xin Wen·2025-12-03 08:12

Core Insights - The Chinese automotive market is entering a critical phase as competition intensifies among manufacturers, particularly in the second tier, with brands like Geely, Changan, and Chery vying for position [1][2] Group 1: Market Performance - BYD's November sales reached approximately 480,000 units, a slight decrease from 507,000 units in the same month last year, with a cumulative sales figure of about 4.182 million units for the first 11 months, reflecting a year-on-year growth of 11.3% [3] - SAIC Motor followed closely with November sales of around 461,000 units, achieving a cumulative total of approximately 4.108 million units for the year, marking a 16.4% increase compared to the previous year [4] - China FAW maintained its position as the third-largest seller with November sales of 306,000 units and a cumulative total of 2.995 million units for the first 11 months, showing a year-on-year growth of 4.8% [6] Group 2: Competitive Landscape - The competition for the fourth and fifth positions in annual sales is fierce among Geely, Changan, and Chery, with cumulative sales figures differing by about 100,000 units [6][7] - Geely is currently in fourth place with a cumulative sales figure of 2.788 million units for the first 11 months, reflecting a significant year-on-year growth of 42% [7] - Changan is in fifth place with approximately 2.658 million units sold, showing a year-on-year growth of 9.25% [7] Group 3: Market Trends - The market share of domestic brands continues to expand, with a reported market share of 68.6% for domestic passenger vehicles in October and 65.2% for the first ten months of the year [8][9] - New energy vehicles remain a key driver of market growth, with retail sales of approximately 849,000 units from November 1 to 23, representing a year-on-year increase of 3% and a penetration rate of 61.3% [11] - Joint venture brands, previously lagging in the new energy sector, are now accelerating their efforts, with several planning to launch new plug-in hybrid models to compete for market share [11]