冬游吉林“不一般”：从奔赴一片冰雪，到拥抱一种新生活

Core Insights - The winter tourism in Jilin Province is rapidly increasing, with a target of over 1.8 billion visitors and a revenue exceeding 330 billion yuan for the 2025-2026 snow season [1] - The previous snow season saw a 35% increase in domestic visitors to 1.7 billion and a 21% increase in total spending to 295 billion yuan, indicating strong growth potential [1] Group 1: Experience System Reconstruction - Jilin's tourism has evolved from a focus on skiing and ice sculptures to a comprehensive experience system covering dining, accommodation, transportation, and entertainment [3][4] - Changbai Mountain exemplifies this transformation, offering a multi-layered winter tourism experience that includes scenic views, adventure activities, and cultural experiences [4][6] - The average stay duration for visitors at Changbai Mountain has increased from 0.9 days to 1.5 days, reflecting a shift towards longer, more immersive experiences [6] Group 2: Three Major Opportunities - Transportation upgrades, including the opening of the Shenbai High-Speed Railway, have significantly improved access to Jilin, integrating it into the national high-speed rail network [13][15] - The rise of ice and snow tourism in China coincides with a growing market demand for high-quality, diverse tourism experiences, positioning Jilin as a prime destination [19][20] - The unique cultural and natural attributes of Northeast China are being rediscovered, enhancing the appeal of Jilin's tourism offerings [25][27] Group 3: Continuous Potential Exploration - The competitive landscape of tourism necessitates ongoing improvements in consumer experience, cross-regional collaboration, and the promotion of ice and snow lifestyle concepts [28][30] - Jilin is implementing policies to enhance the consumer environment, including a 1 billion yuan ice and snow consumption voucher initiative to stimulate tourism [31][32] - Collaborative efforts among different regions are being encouraged to create a more integrated and appealing tourism experience, enhancing the overall attractiveness of Jilin [32][35]